Consumers increasingly rely on reviews to inform their purchasing decisions, and negative reviews will stop 40 percent of consumers from wanting to use that company.
Do you know what your company’s online reputation looks like? Does your company even have enough traction to have an online reputation? If it doesn’t, your business is in trouble – even if you’re a small business.
Your online reputation is all the things people are saying (or not saying) about your business on the internet. This could be on Yelp, Facebook, Angie’s List, Google reviews or even Glassdoor. When someone has a really great experience – or a really crappy experience – they often turn to a review site to let everyone know.
And if you don’t have many or any reviews at all – this is still a problem. Having no online reputation does not equal having a good reputation. Unfortunately, when someone looks you up online and can’t find any reviews on your business, they’re likely to think you’re not that great and decide to go elsewhere.
First things first, your business needs to be set up in ways to receive reviews. Then, you’ll need to get people to send them in. Read on to get some ideas for both steps.
1. Set Up
If you want to have a great online reputation, there has to be a place for that reputation to live! If you don’t already have a Facebook page set up (please say it isn’t so) it’s past due! Get a company Facebook page set up – if it’s not a “company” page people won’t be able to leave reviews. If it’s a “personal” page, you’ll end up looking unprofessional, along with missing some key components, like being able to list your address, hours and more.
You’ll also want to be sure you have a Google My Business page set up. This is typically the first thing people see about your company when they do a Google search for you and can include important information, similar to that listed above: address, phone number, office hours, reviews, photos, etc.
If you business is a bit bigger with multiple employees and still hiring, you’ll want a Glassdoor account set up so that employees can leave reviews about the business, too.
2. Bring In Reviews
Now that you have a place for reviews to live, you need to get reviews there. This part can really vary from business to business, depending on your industry, product or services, and your budget, skillset, etc.
The goal here is to find a way to encourage people to leave reviews for your business.
It’s also important to decide where you want your reviews to be, and in what form. For instance, if you want people to leave reviews on your Facebook page, send them there. If you’d rather they leave Google reviews – point them in that direction instead. If you’re looking for testimonials to use on your website, create a satisfaction survey using a tool such as Google Forms or SurveyMonkey.
Want more leads?
Figuring out where reviews are most beneficial to your business is important, but remember that people who search for your business will look in all different places. So eventually, you’ll want your reviews spread onto more than one platform.
You might start with asking clients to review you on Facebook, and later switch your focus to Google reviews. All the while, you can always be asking your employees for reviews on Glassdoor.
3. Tactics To Get You Started
- This one’s a classic. If you’re selling merchandise, leave a note on the printed or digital receipt for people to leave reviews or take a satisfaction survey, including the link they’ll need (like your Facebook page name or a URL).
- If you do phone business, ask if you can send a satisfaction survey at the end of the call. Send it to their email address. You can use these survey reviews a few different ways, which we’ll go over later.
- Create a post on your Facebook page asking for reviews. If it’s in your budget, you can even target the post to people you’ve done business with.
- Send out an email to your clients and ask them to leave you a review or take a satisfaction survey, again including the relevant link.
- Incentivize reviews. Enter reviewers into a drawing for a chance to win company swag or a prize. Send a thank you to each reviewer (good or bad) with a small gift card. If you have a rewards or points program, include points for a review. Give a discount on the next purchase for a review. You get the idea.
- Incentivize employees. If you have a team, encourage them to get as many reviews as possible within the quarter, and reward the top earner.
- Link your Facebook page in your email signature so clients can easily find your page, where they can leave reviews.
Getting yourself set up for online reviews is getting set up for reputation success. Always remember that reviews aren’t anything to be scared of if you treat customers with respect and fairness. Even if you get a negative review, it’s a chance to learn and grow!